How Do I Create A Drip Campaign Using Active Campaign

How Do I Create A Drip Campaign Using Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is using data recorded from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Essentially, this allows you to personalise the content in your e-mail projects utilizing rules like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I suspect the reason is due to the fact that it sounds natural and includes enough personalisation (it recommendations that they’re running an agency) that individuals think it’s been written manually. We have actually even received a great deal of appreciation from people who’ve identified that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, however the second time around only send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (How Do I Create A Drip Campaign Using Active Campaign). If someone opens your e-mail however doesn’t click through to your offer it implies that they were intrigued by your subject line, but the deal wasn’t rather right for them.

How Do I Create A Drip Campaign Using Active Campaign

One of our most responded-to e-mail campaigns is a simple e-mail that we send out to everybody who attends a Leadformly webinar however doesn’t sign up for an account (How Do I Create A Drip Campaign Using Active Campaign). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not ready to utilize Leadformly because …’.

When we first began purchasing tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we understood that most of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

How Do I Create A Drip Campaign Using Active CampaignHow Do I Create A Drip Campaign Using Active Campaign

While it’s suggested to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually developed automation sequences to immediately move clients in between different actions of this pipeline based upon what pages they visit or events they fire from within the Leadformly application.

How Do I Create A Drip Campaign Using Active Campaign

I have to admit, gathering NPS ratings in ActiveCampaign is challenging. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve results from their lead capture forms. This automation sequence takes some pressure off of our support team, as it indicates that we can answer concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it’s important that we discover what caused this. In ActiveCampaign, we instantly activate a series that asks the client what made them leave, and after that adds/removes them from the appropriate lists and series. It’s simple but is one less thing that our client success group need to think of.

How Do I Create A Drip Campaign Using Active Campaign

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new staff member signs up with Endeavor Harbour, an automated email sequence is activated that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all brand-new staff members have a consistent onboarding experience, and are aligned with the business’s larger image vision and goals.

While unconventional, using marketing automation to enhance our new staff member onboarding has made this procedure a lot much easier. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that look for a task from our site to complete a brief quiz that informs us more about them and how they resolve problems (How Do I Create A Drip Campaign Using Active Campaign).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a function at Endeavor Harbour, you’re definitely not the ideal fit. It also provides us a great deal of informative information about prospects. For instance, one of our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

How Do I Create A Drip Campaign Using Active Campaign

How Do I Create A Drip Campaign Using Active CampaignHow Do I Create A Drip Campaign Using Active Campaign

This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with potential prospects, and guarantees that we just think about the best applicants to come in for an interview. I utilized to dislike chasing up invoices. While the majority of our customers paid their invoices on time, there were always a couple of that needed a push or more.

By sending out the email from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of an individual asking for an invoice to be paid (How Do I Create A Drip Campaign Using Active Campaign). Not only was it just as efficient as me emailing them, it implied I could stop sending out an email that I hated sending out– and it conserved me time!There are few tools that I wholeheartedly advise every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, including unrestricted e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be hard to take in initially look.

How Do I Create A Drip Campaign Using Active Campaign

How Do I Create A Drip Campaign Using Active CampaignHow Do I Create A Drip Campaign Using Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance via live chat, however not by phone. It’s equivalent to Campaign Monitor in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience seek to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which provide live assistance, and generous features.

The business organizes its strategies depending on the variety of subscribers you’re wanting to reach. Plans start at $9 monthly for as much as 500 contacts and unrestricted e-mails. At each subscriber level, you can upgrade to a Plus strategy that includes numerous functions including consumer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the way as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made strategy. In in between, you can opt for 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans consist of unrestricted emails, unlike Campaign Display, which uses both standard plans with minimal e-mails, and more pricey unlimited plans. How Do I Create A Drip Campaign Using Active Campaign.

How Do I Create A Drip Campaign Using Active Campaign

ActiveCampaign provides a 14-day complimentary trial that does not need a charge card. To begin, all you need is your business name and email address. Next, you set up a password and after that select the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning look. It’s difficult to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign also provides CRM and other functions that you might not prepare to utilize, but show up on the control panel anyway if you’re using the free trial. How Do I Create A Drip Campaign Using Active Campaign. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related features.

How Do I Create A Drip Campaign Using Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and many more. This is another area where it bests Campaign Display, which has no 3rd party integration. How Do I Create A Drip Campaign Using Active Campaign.

Prior to you add any contacts, however, you need to create a list, just like with Campaign Monitor. When you produce a list, you need to give it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the email (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a particular field. I experimented with including email, name, and birthday. It acknowledged email, however not the other two, however I had the ability to quickly produce custom-made fields. You can also tag contacts for easy searching. Click on the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain email, provided you make a basic template initially.

How Do I Create A Drip Campaign Using Active Campaign

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is really plain, but easy to browse. Their templates are limited, which is great with me, but their email editing experience is a little simpler because you can produce inline images, and you can create a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

How Do I Create A Drip Campaign Using Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an email marketing platform resembles selecting a partner – How Do I Create A Drip Campaign Using Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

How Do I Create A Drip Campaign Using Active CampaignHow Do I Create A Drip Campaign Using Active Campaign

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, a few of which I have actually already mentioned.

How Do I Create A Drip Campaign Using Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s cheaper on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not require much more than basic broadcasts and automations, AWeber may be a good choice.

How Do I Create A Drip Campaign Using Active Campaign

I generally don’t think rates ought to be a major consider deciding the ideal e-mail marketing platform for your company. Having the best functions for your marketing strategy will ultimately offset whatever cost distinctions you discover. But, cost is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just beginning out. MailChimp, is complimentary below 2,000 contacts. However switching is a pain, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so grateful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.