How Do I Use Active Campaign With Divi

How Do I Use Active Campaign With Divi

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve experimented with a lot is utilizing data recorded from our Leadformly kind to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Basically, this enables you to personalise the material in your email campaigns using rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional content.

I believe the factor is because it sounds natural and consists of sufficient personalisation (it referrals that they’re running an agency) that people think it’s been written by hand. We have actually even gotten a great deal of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your e-mails twice, however the second time around just send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (How Do I Use Active Campaign With Divi). If someone opens your e-mail but doesn’t click through to your offer it implies that they were fascinated by your subject line, however the deal wasn’t quite right for them.

How Do I Use Active Campaign With Divi

Among our most responded-to email campaigns is a simple email that we send to everyone who participates in a Leadformly webinar however doesn’t sign up for an account (How Do I Use Active Campaign With Divi). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not all set to use Leadformly because …’.

When we first started purchasing tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we realised that most of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

How Do I Use Active Campaign With DiviHow Do I Use Active Campaign With Divi

While it’s suggested to be used for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually created automation series to immediately move customers in between different actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

How Do I Use Active Campaign With Divi

I have to confess, collecting NPS scores in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve outcomes from their lead capture kinds. This automation sequence takes some strain off of our assistance team, as it implies that we can address concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is very important that we learn what caused this. In ActiveCampaign, we instantly set off a sequence that asks the client what made them leave, and after that adds/removes them from the proper lists and series. It’s basic however is one less thing that our consumer success group need to consider.

How Do I Use Active Campaign With Divi

Below are a few of the methods we have actually utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new staff member joins Endeavor Harbour, an automatic e-mail series is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all new employees have a constant onboarding experience, and are aligned with the business’s larger image vision and goals.

While unconventional, utilizing marketing automation to streamline our brand-new worker onboarding has actually made this procedure a lot simpler. We don’t check out CVs at Endeavor Harbour. Rather, we ask all candidates that apply for a job from our website to complete a short test that tells us more about them and how they resolve problems (How Do I Use Active Campaign With Divi).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re certainly not the best fit. It likewise gives us a great deal of insightful info about candidates. For example, one of our worths at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

How Do I Use Active Campaign With Divi

How Do I Use Active Campaign With DiviHow Do I Use Active Campaign With Divi

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with possible candidates, and guarantees that we only think about the best candidates to come in for an interview. I used to dislike going after up invoices. While most of our clients paid their invoices on time, there were constantly a couple of that required a push or more.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and encountered more as an alert instead of a person requesting for a billing to be paid (How Do I Use Active Campaign With Divi). Not only was it just as reliable as me emailing them, it indicated I could stop sending an email that I hated sending out– and it conserved me time!There are couple of tools that I completely suggest daily, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of endless e-mails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather busy interface, which can be difficult to take in in the beginning glimpse.

How Do I Use Active Campaign With Divi

How Do I Use Active Campaign With DiviHow Do I Use Active Campaign With Divi

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance by means of live chat, however not by phone. It’s comparable to Campaign Monitor in numerous ways, though each bests the other one in some areas. For the very best email marketing experience seek to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which use live support, and generous features.

The business organizes its plans depending on the variety of subscribers you’re seeking to reach. Strategies start at $9 monthly for approximately 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus plan that includes a number of features including client relationship management (CRM), a custom domain, and custom branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized strategy. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies consist of unrestricted emails, unlike Campaign Monitor, which provides both basic strategies with limited e-mails, and more expensive limitless strategies. How Do I Use Active Campaign With Divi.

How Do I Use Active Campaign With Divi

ActiveCampaign uses a 14-day totally free trial that does not need a credit card. To get begun, all you require is your company name and e-mail address. Next, you set up a password and then choose the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first glance. It’s tough to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign also provides CRM and other functions that you may not plan to use, but show up on the dashboard anyway if you’re using the complimentary trial. How Do I Use Active Campaign With Divi. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related features.

How Do I Use Active Campaign With Divi

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another area where it bests Campaign Display, which has no 3rd party integration. How Do I Use Active Campaign With Divi.

Before you add any contacts, though, you have to create a list, similar to with Campaign Monitor. When you create a list, you need to offer it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I experimented with including e-mail, name, and birthday. It recognized e-mail, but not the other two, however I had the ability to quickly develop customized fields. You can also tag contacts for easy searching. Click the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain email, offered you make a basic design template initially.

How Do I Use Active Campaign With Divi

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to navigate. Their templates are limited, which is fine with me, however their e-mail editing experience is a little simpler in that you can produce inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between different emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

How Do I Use Active Campaign With Divi

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But picking an e-mail marketing platform is like picking a partner – How Do I Use Active Campaign With Divi. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

How Do I Use Active Campaign With DiviHow Do I Use Active Campaign With Divi

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, some of which I have actually already pointed out.

How Do I Use Active Campaign With Divi

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an e-mail marketing platform even if it’s more affordable on the brief term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small business with 5,000 customers or more, and you don’t need far more than standard broadcasts and automations, AWeber may be a good option.

How Do I Use Active Campaign With Divi

I generally don’t believe prices should be a significant consider choosing the right email marketing platform for your organisation. Having the ideal functions for your marketing method will ultimately offset whatever price differences you discover. But, rate is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply starting out. MailChimp, is complimentary below 2,000 contacts. But changing is a discomfort, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so thankful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.