How To Add Hyperlinks In Text Only Emails In Active Campaign

How To Add Hyperlinks In Text Only Emails In Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is using information captured from our Leadformly form to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Essentially, this enables you to customise the content in your email projects using guidelines like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I believe the reason is since it sounds natural and includes sufficient personalisation (it references that they’re running a firm) that individuals believe it’s been written by hand. We have actually even received a great deal of praise from people who’ve determined that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your e-mails two times, but the second time around just send the email to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (How To Add Hyperlinks In Text Only Emails In Active Campaign). If somebody opens your email but doesn’t click through to your offer it implies that they were intrigued by your subject line, however the deal wasn’t rather right for them.

How To Add Hyperlinks In Text Only Emails In Active Campaign

One of our most responded-to email projects is a basic e-mail that we send out to everyone who attends a Leadformly webinar however doesn’t register for an account (How To Add Hyperlinks In Text Only Emails In Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we initially began investing in tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we understood that most of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

How To Add Hyperlinks In Text Only Emails In Active CampaignHow To Add Hyperlinks In Text Only Emails In Active Campaign

While it’s suggested to be utilized for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve developed automation sequences to instantly move customers in between different steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

How To Add Hyperlinks In Text Only Emails In Active Campaign

I have to admit, collecting NPS ratings in ActiveCampaign is difficult. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software and improve outcomes from their lead capture forms. This automation sequence takes some strain off of our support team, as it indicates that we can answer concerns in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it’s essential that we learn what triggered this. In ActiveCampaign, we instantly trigger a sequence that asks the client what made them leave, and after that adds/removes them from the right lists and series. It’s easy but is one less thing that our consumer success group requirement to believe about.

How To Add Hyperlinks In Text Only Emails In Active Campaign

Below are some of the methods we have actually utilized ActiveCampaign to automate elements of HR, finance, and worker training. When a new employee signs up with Endeavor Harbour, an automated e-mail sequence is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are lined up with the company’s bigger image vision and goals.

While unconventional, using marketing automation to simplify our brand-new worker onboarding has made this procedure a lot simpler. We do not read CVs at Endeavor Harbour. Rather, we ask all candidates that get a task from our site to complete a brief quiz that informs us more about them and how they resolve issues (How To Add Hyperlinks In Text Only Emails In Active Campaign).

At the end of the day, if you’re not ready to finish a 10-minute test to be thought about for a function at Endeavor Harbour, you’re absolutely not the right fit. It also gives us a lot of informative info about candidates. For example, one of our values at Venture Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

How To Add Hyperlinks In Text Only Emails In Active Campaign

How To Add Hyperlinks In Text Only Emails In Active CampaignHow To Add Hyperlinks In Text Only Emails In Active Campaign

This test is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective prospects, and makes sure that we only consider the absolute best applicants to come in for an interview. I utilized to dislike chasing up billings. While the bulk of our customers paid their billings on time, there were always a few that needed a nudge or 2.

By sending the email from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and encountered more as an alert instead of a person requesting a billing to be paid (How To Add Hyperlinks In Text Only Emails In Active Campaign). Not just was it simply as reliable as me emailing them, it meant I might stop sending an e-mail that I disliked sending out– and it saved me time!There are couple of tools that I totally suggest every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, including endless e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be hard to take in at very first look.

How To Add Hyperlinks In Text Only Emails In Active Campaign

How To Add Hyperlinks In Text Only Emails In Active CampaignHow To Add Hyperlinks In Text Only Emails In Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s equivalent to Campaign Screen in numerous ways, though each bests the other one in some areas. For the finest email marketing experience seek to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which provide live assistance, and generous functions.

The company organizes its plans depending on the variety of subscribers you’re wanting to reach. Plans begin at $9 monthly for approximately 500 contacts and endless e-mails. At each subscriber level, you can upgrade to a Plus strategy that includes several functions including customer relationship management (CRM), a custom-made domain, and customized branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made strategy. In between, you can decide for 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include unrestricted emails, unlike Campaign Monitor, which provides both fundamental plans with limited e-mails, and more expensive limitless plans. How To Add Hyperlinks In Text Only Emails In Active Campaign.

How To Add Hyperlinks In Text Only Emails In Active Campaign

ActiveCampaign provides a 14-day free trial that does not require a charge card. To begin, all you need is your company name and email address. Next, you established a password and then choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s difficult to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign also offers CRM and other functions that you might not plan to use, however appear on the dashboard anyway if you’re utilizing the free trial. How To Add Hyperlinks In Text Only Emails In Active Campaign. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated features.

How To Add Hyperlinks In Text Only Emails In Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another location where it bests Campaign Display, which has no third party combination. How To Add Hyperlinks In Text Only Emails In Active Campaign.

Prior to you add any contacts, though, you have to create a list, much like with Campaign Monitor. When you produce a list, you require to offer it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the email (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I checked out adding email, name, and birthday. It acknowledged email, but not the other 2, however I was able to easily create custom-made fields. You can likewise tag contacts for easy browsing. Click on the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a fundamental design template first.

How To Add Hyperlinks In Text Only Emails In Active Campaign

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their design templates are restricted, which is fine with me, but their e-mail modifying experience is somewhat simpler because you can produce inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between different emails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

How To Add Hyperlinks In Text Only Emails In Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform resembles selecting a spouse – How To Add Hyperlinks In Text Only Emails In Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

How To Add Hyperlinks In Text Only Emails In Active CampaignHow To Add Hyperlinks In Text Only Emails In Active Campaign

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw many others, some of which I have actually already pointed out.

How To Add Hyperlinks In Text Only Emails In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an email marketing platform just since it’s more affordable on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small organisation with 5,000 customers or more, and you do not need much more than standard broadcasts and automations, AWeber may be a great choice.

How To Add Hyperlinks In Text Only Emails In Active Campaign

I typically do not believe pricing should be a significant element in choosing the right e-mail marketing platform for your service. Having the best functions for your marketing method will ultimately offset whatever rate differences you discover. However, cost is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary listed below 2,000 contacts. But switching is a pain, so only select MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so glad I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.