How To Embed A Video In Active Campaign

How To Embed A Video In Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually experimented with a lot is utilizing data captured from our Leadformly type to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Generally, this permits you to personalise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional content.

I believe the factor is due to the fact that it sounds natural and includes enough personalisation (it references that they’re running a company) that people think it’s been written by hand. We’ve even gotten a lot of appreciation from individuals who’ve recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your emails twice, but the second time around only send the email to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (How To Embed A Video In Active Campaign). If somebody opens your e-mail however does not click through to your offer it indicates that they were interested by your subject line, however the deal wasn’t quite right for them.

How To Embed A Video In Active Campaign

One of our most responded-to email campaigns is a basic email that we send to everybody who goes to a Leadformly webinar however doesn’t register for an account (How To Embed A Video In Active Campaign). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hello Marcus, I’m not all set to use Leadformly because …’.

When we first started investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that the majority of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for client success.

How To Embed A Video In Active CampaignHow To Embed A Video In Active Campaign

While it’s indicated to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve produced automation sequences to automatically move customers in between various actions of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

How To Embed A Video In Active Campaign

I need to admit, collecting NPS ratings in ActiveCampaign is not easy. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading dazzling article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve arise from their lead capture kinds. This automation sequence takes some stress off of our assistance group, as it implies that we can address concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we automatically set off a series that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s simple but is one less thing that our client success group requirement to believe about.

How To Embed A Video In Active Campaign

Below are some of the ways we have actually used ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new employee signs up with Venture Harbour, an automatic e-mail series is set off that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all new staff members have a constant onboarding experience, and are lined up with the company’s larger picture vision and objectives.

While unconventional, using marketing automation to streamline our new worker onboarding has made this process a lot easier. We do not check out CVs at Endeavor Harbour. Instead, we ask all prospects that get a task from our site to finish a brief quiz that tells us more about them and how they fix problems (How To Embed A Video In Active Campaign).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a function at Venture Harbour, you’re absolutely not the right fit. It likewise offers us a great deal of informative information about candidates. For example, among our worths at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

How To Embed A Video In Active Campaign

How To Embed A Video In Active CampaignHow To Embed A Video In Active Campaign

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with potential prospects, and ensures that we just consider the extremely best applicants to come in for an interview. I used to dislike going after up billings. While the bulk of our clients paid their billings on time, there were constantly a few that required a nudge or more.

By sending out the email from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and came across more as an alert rather than an individual requesting for an invoice to be paid (How To Embed A Video In Active Campaign). Not only was it just as effective as me emailing them, it meant I might stop sending an email that I disliked sending– and it conserved me time!There are few tools that I wholeheartedly advise on an everyday basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, consisting of unrestricted e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather hectic interface, which can be tough to take in in the beginning glance.

How To Embed A Video In Active Campaign

How To Embed A Video In Active CampaignHow To Embed A Video In Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance by means of live chat, but not by phone. It’s comparable to Campaign Display in many methods, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which offer live support, and generous functions.

The business arranges its strategies depending on the number of customers you’re seeking to reach. Plans start at $9 each month for up to 500 contacts and limitless e-mails. At each subscriber level, you can upgrade to a Plus plan that includes numerous functions consisting of client relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized plan. In between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include endless emails, unlike Campaign Screen, which provides both standard strategies with minimal e-mails, and more costly unrestricted strategies. How To Embed A Video In Active Campaign.

How To Embed A Video In Active Campaign

ActiveCampaign uses a 14-day complimentary trial that does not require a credit card. To get going, all you need is your company name and email address. Next, you set up a password and after that choose the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at very first glimpse. It’s difficult to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign also provides CRM and other features that you might not prepare to utilize, but appear on the dashboard anyhow if you’re utilizing the complimentary trial. How To Embed A Video In Active Campaign. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing associated functions.

How To Embed A Video In Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another location where it bests Campaign Screen, which has no 3rd party combination. How To Embed A Video In Active Campaign.

Prior to you include any contacts, though, you need to create a list, simply like with Campaign Screen. When you create a list, you need to provide it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I tried adding email, name, and birthday. It acknowledged e-mail, but not the other 2, but I had the ability to quickly produce custom fields. You can likewise tag contacts for simple browsing. Click on the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain email, provided you make a fundamental template first.

How To Embed A Video In Active Campaign

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, however simple to navigate. Their design templates are restricted, which is fine with me, however their e-mail modifying experience is a little simpler in that you can develop inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

How To Embed A Video In Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However choosing an e-mail marketing platform is like picking a partner – How To Embed A Video In Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

How To Embed A Video In Active CampaignHow To Embed A Video In Active Campaign

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw lots of others, a few of which I’ve already discussed.

How To Embed A Video In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an e-mail marketing platform simply because it’s more affordable on the short term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need far more than basic broadcasts and automations, AWeber might be an excellent option.

How To Embed A Video In Active Campaign

I generally do not believe rates must be a major consider choosing the best email marketing platform for your service. Having the right functions for your marketing strategy will eventually make up for whatever cost differences you discover. But, price is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re just starting. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so only choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so happy I took the time to do the research and make the switch from MailChimp to ActiveCampaign.