How To Integrate Gmail With Active Campaign

How To Integrate Gmail With Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is utilizing data recorded from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Basically, this allows you to customise the material in your email campaigns utilizing rules like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I think the reason is because it sounds natural and consists of enough personalisation (it referrals that they’re running an agency) that individuals believe it’s been composed by hand. We’ve even received a great deal of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send out all of your emails twice, however the second time around just send out the e-mail to the section of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (How To Integrate Gmail With Active Campaign). If somebody opens your email but doesn’t click through to your deal it indicates that they were interested by your subject line, however the deal wasn’t quite ideal for them.

How To Integrate Gmail With Active Campaign

Among our most responded-to email projects is an easy email that we send to everybody who participates in a Leadformly webinar however does not sign up for an account (How To Integrate Gmail With Active Campaign). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not prepared to utilize Leadformly because …’.

When we initially began buying tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we realised that many of the performance we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for customer success.

How To Integrate Gmail With Active CampaignHow To Integrate Gmail With Active Campaign

While it’s indicated to be used for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually developed automation series to instantly move clients in between different actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

How To Integrate Gmail With Active Campaign

I need to confess, gathering NPS scores in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading fantastic short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve arise from their lead capture forms. This automation sequence takes some strain off of our support group, as it means that we can address questions in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is very important that we learn what caused this. In ActiveCampaign, we automatically set off a series that asks the customer what made them leave, and after that adds/removes them from the correct lists and series. It’s easy however is one less thing that our consumer success group need to consider.

How To Integrate Gmail With Active Campaign

Below are some of the ways we have actually used ActiveCampaign to automate aspects of HR, finance, and staff member training. When a new worker joins Endeavor Harbour, an automated email series is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all new employees have a constant onboarding experience, and are aligned with the company’s bigger picture vision and goals.

While non-traditional, utilizing marketing automation to enhance our brand-new worker onboarding has actually made this procedure a lot simpler. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that use for a task from our website to complete a brief quiz that informs us more about them and how they resolve problems (How To Integrate Gmail With Active Campaign).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a function at Venture Harbour, you’re certainly not the right fit. It likewise offers us a great deal of informative information about candidates. For instance, among our worths at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

How To Integrate Gmail With Active Campaign

How To Integrate Gmail With Active CampaignHow To Integrate Gmail With Active Campaign

This test is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with possible candidates, and ensures that we only think about the really finest candidates to come in for an interview. I used to dislike chasing up invoices. While most of our clients paid their invoices on time, there were constantly a couple of that needed a push or 2.

By sending the e-mail from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and encountered more as an alert instead of an individual asking for an invoice to be paid (How To Integrate Gmail With Active Campaign). Not only was it just as effective as me emailing them, it suggested I could stop sending an e-mail that I disliked sending out– and it conserved me time!There are couple of tools that I totally advise on an everyday basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of unlimited emails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather hectic user interface, which can be tough to take in at first glimpse.

How To Integrate Gmail With Active Campaign

How To Integrate Gmail With Active CampaignHow To Integrate Gmail With Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s comparable to Campaign Screen in numerous methods, though each bests the other one in some locations. For the finest email marketing experience aim to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which provide live support, and generous features.

The business arranges its strategies depending on the number of customers you’re aiming to reach. Plans start at $9 monthly for up to 500 contacts and unlimited emails. At each subscriber level, you can upgrade to a Plus plan that includes several functions including client relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom plan. In between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans consist of unrestricted emails, unlike Campaign Display, which offers both basic strategies with minimal e-mails, and more pricey limitless strategies. How To Integrate Gmail With Active Campaign.

How To Integrate Gmail With Active Campaign

ActiveCampaign offers a 14-day complimentary trial that does not need a credit card. To get started, all you need is your business name and e-mail address. Next, you established a password and after that select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first glance. It’s difficult to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing because ActiveCampaign likewise provides CRM and other functions that you might not prepare to use, however appear on the dashboard anyhow if you’re utilizing the totally free trial. How To Integrate Gmail With Active Campaign. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related features.

How To Integrate Gmail With Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another area where it bests Campaign Screen, which has no third celebration integration. How To Integrate Gmail With Active Campaign.

Before you include any contacts, though, you have to produce a list, similar to with Campaign Screen. When you produce a list, you need to give it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I checked out including email, name, and birthday. It acknowledged email, but not the other 2, however I had the ability to quickly develop custom-made fields. You can also tag contacts for simple browsing. Click the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, supplied you make a standard design template initially.

How To Integrate Gmail With Active Campaign

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is very plain, however easy to navigate. Their design templates are limited, which is great with me, however their email modifying experience is somewhat simpler in that you can create inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

How To Integrate Gmail With Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an email marketing platform resembles selecting a spouse – How To Integrate Gmail With Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

How To Integrate Gmail With Active CampaignHow To Integrate Gmail With Active Campaign

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I’ve already pointed out.

How To Integrate Gmail With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d strongly caution against locking yourself into an email marketing platform simply due to the fact that it’s cheaper on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not need much more than fundamental broadcasts and automations, AWeber may be a good choice.

How To Integrate Gmail With Active Campaign

I generally do not believe pricing ought to be a significant factor in choosing the ideal email marketing platform for your business. Having the right functions for your marketing method will eventually make up for whatever rate differences you find. However, cost is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just beginning. MailChimp, is free listed below 2,000 contacts. But switching is a pain, so just pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so happy I took the time to do the research and make the switch from MailChimp to ActiveCampaign.