How To Save An Email Theme In Active Campaign

How To Save An Email Theme In Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is using data captured from our Leadformly kind to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Essentially, this enables you to customise the material in your email campaigns using rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional content.

I presume the reason is since it sounds natural and consists of enough personalisation (it recommendations that they’re running an agency) that people presume it’s been composed manually. We’ve even gotten a great deal of appreciation from individuals who have actually recognized that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, but the second time around just send the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (How To Save An Email Theme In Active Campaign). If somebody opens your e-mail but doesn’t click through to your deal it suggests that they were captivated by your subject line, but the offer wasn’t rather best for them.

How To Save An Email Theme In Active Campaign

Among our most responded-to e-mail projects is a basic email that we send out to everybody who attends a Leadformly webinar but doesn’t register for an account (How To Save An Email Theme In Active Campaign). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hi Marcus, I’m not prepared to use Leadformly since …’.

When we initially started purchasing tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we realised that many of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

How To Save An Email Theme In Active CampaignHow To Save An Email Theme In Active Campaign

While it’s suggested to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve produced automation sequences to instantly move clients in between various steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

How To Save An Email Theme In Active Campaign

I have to admit, gathering NPS ratings in ActiveCampaign is difficult. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and improve arise from their lead capture types. This automation sequence takes some pressure off of our support group, as it means that we can answer questions in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it’s essential that we learn what caused this. In ActiveCampaign, we automatically set off a series that asks the client what made them leave, and then adds/removes them from the proper lists and series. It’s simple however is one less thing that our consumer success group need to think of.

How To Save An Email Theme In Active Campaign

Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, finance, and employee training. When a new worker joins Venture Harbour, an automated email sequence is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all new workers have a consistent onboarding experience, and are aligned with the business’s larger picture vision and goals.

While unconventional, using marketing automation to enhance our new employee onboarding has actually made this procedure a lot simpler. We don’t read CVs at Endeavor Harbour. Rather, we ask all candidates that make an application for a job from our site to complete a brief test that informs us more about them and how they solve issues (How To Save An Email Theme In Active Campaign).

At the end of the day, if you’re not going to finish a 10-minute quiz to be considered for a function at Venture Harbour, you’re certainly not the ideal fit. It likewise provides us a lot of informative details about prospects. For example, among our values at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

How To Save An Email Theme In Active Campaign

How To Save An Email Theme In Active CampaignHow To Save An Email Theme In Active Campaign

This test is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with potential candidates, and ensures that we just consider the absolute best candidates to come in for an interview. I used to hate going after up billings. While the majority of our customers paid their invoices on time, there were always a couple of that required a push or 2.

By sending the email from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and came throughout more as an alert rather than a person requesting for an invoice to be paid (How To Save An Email Theme In Active Campaign). Not only was it just as effective as me emailing them, it implied I could stop sending an e-mail that I hated sending out– and it conserved me time!There are couple of tools that I wholeheartedly recommend on an everyday basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of endless emails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather busy user interface, which can be hard to take in initially glance.

How To Save An Email Theme In Active Campaign

How To Save An Email Theme In Active CampaignHow To Save An Email Theme In Active Campaign

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help by means of live chat, however not by phone. It’s similar to Campaign Monitor in numerous methods, though each bests the other one in some areas. For the best e-mail marketing experience want to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which use live assistance, and generous features.

The business organizes its strategies depending on the variety of subscribers you’re looking to reach. Plans begin at $9 each month for approximately 500 contacts and unlimited emails. At each subscriber level, you can update to a Plus strategy that includes several features consisting of customer relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the method as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies consist of limitless e-mails, unlike Campaign Monitor, which offers both standard plans with minimal emails, and more pricey endless strategies. How To Save An Email Theme In Active Campaign.

How To Save An Email Theme In Active Campaign

ActiveCampaign offers a 14-day free trial that does not need a charge card. To get started, all you need is your business name and e-mail address. Next, you established a password and after that pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating initially look. It’s hard to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing since ActiveCampaign likewise provides CRM and other features that you may not plan to utilize, but show up on the dashboard anyhow if you’re utilizing the free trial. How To Save An Email Theme In Active Campaign. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

How To Save An Email Theme In Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and much more. This is another location where it bests Campaign Display, which has no 3rd party integration. How To Save An Email Theme In Active Campaign.

Before you add any contacts, though, you need to develop a list, much like with Campaign Monitor. When you create a list, you require to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I attempted out including e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, however I had the ability to easily produce custom fields. You can also tag contacts for easy searching. Click the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a fundamental template first.

How To Save An Email Theme In Active Campaign

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is really plain, but easy to browse. Their design templates are limited, which is great with me, but their email modifying experience is a little easier in that you can create inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth in between various emails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

How To Save An Email Theme In Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an e-mail marketing platform resembles choosing a spouse – How To Save An Email Theme In Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

How To Save An Email Theme In Active CampaignHow To Save An Email Theme In Active Campaign

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw numerous others, a few of which I have actually already pointed out.

How To Save An Email Theme In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an e-mail marketing platform just due to the fact that it’s more affordable on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not need far more than basic broadcasts and automations, AWeber might be an excellent choice.

How To Save An Email Theme In Active Campaign

I normally do not think pricing must be a major consider choosing the ideal email marketing platform for your organisation. Having the right features for your marketing strategy will ultimately offset whatever rate differences you discover. But, price is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. But switching is a pain, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so pleased I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.