How To Set Up A Thank You Page With Active Campaign

How To Set Up A Thank You Page With Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is using information caught from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Essentially, this enables you to customise the material in your email projects using rules like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I believe the factor is since it sounds natural and consists of adequate personalisation (it referrals that they’re running a company) that people presume it’s been written manually. We have actually even received a great deal of appreciation from people who’ve identified that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send all of your emails two times, but the second time around just send out the email to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (How To Set Up A Thank You Page With Active Campaign). If someone opens your email however does not click through to your deal it suggests that they were intrigued by your subject line, however the deal wasn’t quite best for them.

How To Set Up A Thank You Page With Active Campaign

One of our most responded-to email projects is a simple email that we send out to everyone who participates in a Leadformly webinar however does not register for an account (How To Set Up A Thank You Page With Active Campaign). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hello there Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we initially began investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

How To Set Up A Thank You Page With Active CampaignHow To Set Up A Thank You Page With Active Campaign

While it’s meant to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually produced automation sequences to instantly move clients between various steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

How To Set Up A Thank You Page With Active Campaign

I have to admit, gathering NPS scores in ActiveCampaign is hard. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software application and get better results from their lead capture kinds. This automation series takes some strain off of our support group, as it suggests that we can respond to questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it’s important that we discover what triggered this. In ActiveCampaign, we instantly trigger a sequence that asks the customer what made them leave, and after that adds/removes them from the proper lists and series. It’s basic however is one less thing that our consumer success group requirement to think of.

How To Set Up A Thank You Page With Active Campaign

Below are a few of the ways we’ve used ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new employee signs up with Venture Harbour, an automatic email sequence is triggered that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all brand-new staff members have a consistent onboarding experience, and are aligned with the business’s larger photo vision and goals.

While unconventional, utilizing marketing automation to enhance our brand-new staff member onboarding has actually made this process a lot much easier. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that request a job from our website to complete a brief test that tells us more about them and how they solve issues (How To Set Up A Thank You Page With Active Campaign).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re certainly not the best fit. It likewise gives us a great deal of informative details about prospects. For instance, one of our worths at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

How To Set Up A Thank You Page With Active Campaign

How To Set Up A Thank You Page With Active CampaignHow To Set Up A Thank You Page With Active Campaign

This test is sent through a marketing automation sequence, which frees up hours of emailing backward and forward with possible candidates, and makes sure that we only think about the absolute best candidates to come in for an interview. I used to dislike going after up invoices. While most of our clients paid their billings on time, there were always a few that required a nudge or 2.

By sending the email from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and came across more as an alert rather than an individual requesting for a billing to be paid (How To Set Up A Thank You Page With Active Campaign). Not just was it just as effective as me emailing them, it meant I could stop sending an email that I disliked sending– and it saved me time!There are few tools that I wholeheartedly recommend on an everyday basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, consisting of unlimited emails with all of its strategies, third-party combinations, and a variety of auto-responders. This results in a rather busy user interface, which can be tough to take in initially glimpse.

How To Set Up A Thank You Page With Active Campaign

How To Set Up A Thank You Page With Active CampaignHow To Set Up A Thank You Page With Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help through live chat, however not by phone. It’s equivalent to Campaign Display in many ways, though each bests the other one in some locations. For the best e-mail marketing experience seek to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which provide live support, and generous functions.

The business organizes its strategies depending on the variety of subscribers you’re wanting to reach. Strategies start at $9 per month for up to 500 contacts and endless emails. At each subscriber level, you can update to a Plus plan that includes numerous features consisting of client relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the method up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom plan. In between, you can choose for 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans consist of unlimited e-mails, unlike Campaign Screen, which offers both basic strategies with restricted e-mails, and more pricey unlimited plans. How To Set Up A Thank You Page With Active Campaign.

How To Set Up A Thank You Page With Active Campaign

ActiveCampaign offers a 14-day complimentary trial that does not need a charge card. To get going, all you need is your company name and e-mail address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glimpse. It’s tough to understand where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign also offers CRM and other features that you might not prepare to utilize, but appear on the control panel anyway if you’re using the free trial. How To Set Up A Thank You Page With Active Campaign. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related features.

How To Set Up A Thank You Page With Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and numerous more. This is another area where it bests Campaign Screen, which has no third party combination. How To Set Up A Thank You Page With Active Campaign.

Before you include any contacts, however, you need to create a list, similar to with Campaign Screen. When you produce a list, you need to offer it a name, offer your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a particular field. I checked out including email, name, and birthday. It recognized email, however not the other two, however I had the ability to easily create customized fields. You can also tag contacts for easy browsing. Click on the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a basic design template initially.

How To Set Up A Thank You Page With Active Campaign

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email editing experience is extremely plain, but easy to navigate. Their design templates are limited, which is great with me, but their e-mail modifying experience is a little much easier in that you can develop inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

How To Set Up A Thank You Page With Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an email marketing platform is like selecting a partner – How To Set Up A Thank You Page With Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

How To Set Up A Thank You Page With Active CampaignHow To Set Up A Thank You Page With Active Campaign

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw numerous others, some of which I have actually already discussed.

How To Set Up A Thank You Page With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re serious I ‘d strongly caution against locking yourself into an email marketing platform even if it’s less expensive on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need much more than fundamental broadcasts and automations, AWeber might be an excellent option.

How To Set Up A Thank You Page With Active Campaign

I normally don’t believe pricing must be a significant factor in deciding the best e-mail marketing platform for your service. Having the best functions for your marketing strategy will ultimately make up for whatever cost distinctions you find. But, rate is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. However changing is a pain, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so grateful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.