How To Use Active Campaign With Divi Theme

How To Use Active Campaign With Divi Theme

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is utilizing information captured from our Leadformly form to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Basically, this enables you to customise the material in your e-mail projects using rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I presume the reason is because it sounds natural and includes enough personalisation (it references that they’re running a company) that individuals suspect it’s been written manually. We have actually even gotten a great deal of praise from people who’ve identified that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send all of your e-mails two times, but the second time around only send out the email to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (How To Use Active Campaign With Divi Theme). If someone opens your e-mail but does not click through to your deal it suggests that they were interested by your subject line, however the offer wasn’t quite best for them.

How To Use Active Campaign With Divi Theme

One of our most responded-to e-mail campaigns is an easy e-mail that we send to everybody who participates in a Leadformly webinar but doesn’t register for an account (How To Use Active Campaign With Divi Theme). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially started investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that the majority of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

How To Use Active Campaign With Divi ThemeHow To Use Active Campaign With Divi Theme

While it’s indicated to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve developed automation sequences to instantly move customers between different steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

How To Use Active Campaign With Divi Theme

I have to admit, gathering NPS scores in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software application and improve outcomes from their lead capture types. This automation series takes some pressure off of our assistance team, as it suggests that we can respond to questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we immediately set off a series that asks the client what made them leave, and after that adds/removes them from the proper lists and sequences. It’s easy however is one less thing that our customer success group need to think about.

How To Use Active Campaign With Divi Theme

Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and worker training. When a new employee signs up with Endeavor Harbour, an automatic e-mail series is activated that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a consistent onboarding experience, and are lined up with the business’s bigger photo vision and goals.

While non-traditional, using marketing automation to simplify our brand-new worker onboarding has actually made this process a lot easier. We do not check out CVs at Venture Harbour. Instead, we ask all candidates that obtain a task from our site to complete a brief quiz that tells us more about them and how they fix problems (How To Use Active Campaign With Divi Theme).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a function at Venture Harbour, you’re absolutely not the ideal fit. It also gives us a lot of informative info about candidates. For instance, one of our worths at Endeavor Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

How To Use Active Campaign With Divi Theme

How To Use Active Campaign With Divi ThemeHow To Use Active Campaign With Divi Theme

This quiz is sent out through a marketing automation series, which releases up hours of emailing back and forth with potential candidates, and makes sure that we just think about the best applicants to come in for an interview. I used to dislike chasing after up invoices. While most of our clients paid their invoices on time, there were always a couple of that needed a push or more.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and came across more as an alert instead of a person requesting a billing to be paid (How To Use Active Campaign With Divi Theme). Not only was it simply as efficient as me emailing them, it meant I might stop sending an email that I disliked sending out– and it conserved me time!There are few tools that I totally advise on a daily basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of endless emails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather busy user interface, which can be tough to take in initially glance.

How To Use Active Campaign With Divi Theme

How To Use Active Campaign With Divi ThemeHow To Use Active Campaign With Divi Theme

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive help by means of live chat, however not by phone. It’s equivalent to Campaign Monitor in many methods, though each bests the other one in some areas. For the best e-mail marketing experience aim to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which offer live support, and generous features.

The company organizes its plans depending upon the variety of customers you’re wanting to reach. Strategies start at $9 monthly for as much as 500 contacts and unrestricted e-mails. At each customer level, you can update to a Plus strategy that includes several features consisting of client relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include limitless emails, unlike Campaign Display, which provides both standard plans with limited emails, and more expensive unrestricted plans. How To Use Active Campaign With Divi Theme.

How To Use Active Campaign With Divi Theme

ActiveCampaign uses a 14-day totally free trial that does not need a charge card. To get going, all you require is your company name and e-mail address. Next, you established a password and after that choose the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating at first glance. It’s difficult to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise complicated considering that ActiveCampaign likewise provides CRM and other functions that you might not plan to use, however appear on the control panel anyhow if you’re using the complimentary trial. How To Use Active Campaign With Divi Theme. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing associated features.

How To Use Active Campaign With Divi Theme

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd party combination. How To Use Active Campaign With Divi Theme.

Prior to you add any contacts, however, you have to create a list, similar to with Campaign Monitor. When you develop a list, you need to offer it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the email (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I experimented with adding e-mail, name, and birthday. It recognized e-mail, but not the other two, but I was able to quickly create custom-made fields. You can also tag contacts for simple searching. Click the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a fundamental design template initially.

How To Use Active Campaign With Divi Theme

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is really plain, however simple to navigate. Their templates are limited, which is fine with me, but their email editing experience is a little easier because you can develop inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward in between numerous emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

How To Use Active Campaign With Divi Theme

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an email marketing platform resembles picking a spouse – How To Use Active Campaign With Divi Theme. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

How To Use Active Campaign With Divi ThemeHow To Use Active Campaign With Divi Theme

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw numerous others, a few of which I have actually already discussed.

How To Use Active Campaign With Divi Theme

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an e-mail marketing platform even if it’s less expensive on the brief term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small service with 5,000 customers or more, and you do not require far more than basic broadcasts and automations, AWeber might be an excellent option.

How To Use Active Campaign With Divi Theme

I generally do not think prices must be a major aspect in choosing the ideal e-mail marketing platform for your service. Having the right features for your marketing method will eventually make up for whatever rate distinctions you find. However, cost is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free below 2,000 contacts. However switching is a discomfort, so only choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so grateful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.