How To Use Different Lead Magnets With Active Campaign

How To Use Different Lead Magnets With Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve experimented with a lot is using data captured from our Leadformly kind to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Essentially, this allows you to personalise the content in your email campaigns using rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional content.

I suspect the factor is since it sounds natural and includes enough personalisation (it references that they’re running a company) that people think it’s been written by hand. We’ve even received a great deal of appreciation from individuals who’ve identified that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your emails twice, but the 2nd time around just send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (How To Use Different Lead Magnets With Active Campaign). If someone opens your email but does not click through to your offer it suggests that they were fascinated by your subject line, however the deal wasn’t rather best for them.

How To Use Different Lead Magnets With Active Campaign

Among our most responded-to e-mail projects is an easy e-mail that we send out to everyone who goes to a Leadformly webinar but doesn’t sign up for an account (How To Use Different Lead Magnets With Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we initially started purchasing tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we understood that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

How To Use Different Lead Magnets With Active CampaignHow To Use Different Lead Magnets With Active Campaign

While it’s indicated to be used for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve created automation series to instantly move customers in between different actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

How To Use Different Lead Magnets With Active Campaign

I have to admit, gathering NPS ratings in ActiveCampaign is difficult. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading brilliant post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get better outcomes from their lead capture forms. This automation sequence takes some strain off of our assistance team, as it means that we can address questions in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s crucial that we learn what caused this. In ActiveCampaign, we immediately trigger a series that asks the client what made them leave, and then adds/removes them from the right lists and sequences. It’s basic but is one less thing that our customer success team requirement to think of.

How To Use Different Lead Magnets With Active Campaign

Below are a few of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new staff member signs up with Endeavor Harbour, an automated e-mail series is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new staff members have a consistent onboarding experience, and are lined up with the company’s bigger photo vision and goals.

While unconventional, using marketing automation to simplify our brand-new staff member onboarding has made this process a lot easier. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that obtain a task from our site to complete a short quiz that informs us more about them and how they resolve issues (How To Use Different Lead Magnets With Active Campaign).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the ideal fit. It likewise gives us a great deal of insightful information about prospects. For instance, one of our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

How To Use Different Lead Magnets With Active Campaign

How To Use Different Lead Magnets With Active CampaignHow To Use Different Lead Magnets With Active Campaign

This test is sent out through a marketing automation sequence, which frees up hours of emailing back and forth with possible candidates, and makes sure that we just think about the absolute best applicants to come in for an interview. I used to dislike going after up invoices. While the majority of our customers paid their billings on time, there were constantly a few that needed a push or 2.

By sending out the email from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and encountered more as an alert rather than an individual requesting for a billing to be paid (How To Use Different Lead Magnets With Active Campaign). Not just was it simply as efficient as me emailing them, it suggested I might stop sending out an e-mail that I hated sending out– and it conserved me time!There are few tools that I wholeheartedly recommend on a daily basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, including unrestricted emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be difficult to take in in the beginning look.

How To Use Different Lead Magnets With Active Campaign

How To Use Different Lead Magnets With Active CampaignHow To Use Different Lead Magnets With Active Campaign

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s comparable to Campaign Display in lots of ways, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Option picks in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company organizes its plans depending on the number of customers you’re looking to reach. Plans begin at $9 per month for approximately 500 contacts and unlimited emails. At each subscriber level, you can upgrade to a Plus strategy that includes several features including consumer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the method approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can decide for 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies consist of limitless e-mails, unlike Campaign Monitor, which provides both fundamental strategies with restricted e-mails, and more expensive endless strategies. How To Use Different Lead Magnets With Active Campaign.

How To Use Different Lead Magnets With Active Campaign

ActiveCampaign offers a 14-day totally free trial that does not require a charge card. To begin, all you need is your company name and email address. Next, you established a password and then select the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning look. It’s hard to understand where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign likewise provides CRM and other functions that you may not plan to use, but appear on the control panel anyway if you’re utilizing the free trial. How To Use Different Lead Magnets With Active Campaign. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related functions.

How To Use Different Lead Magnets With Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and a lot more. This is another location where it bests Campaign Display, which has no 3rd celebration integration. How To Use Different Lead Magnets With Active Campaign.

Before you include any contacts, though, you have to develop a list, much like with Campaign Display. When you produce a list, you need to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the e-mail (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I tried including email, name, and birthday. It acknowledged e-mail, but not the other two, however I had the ability to quickly develop custom fields. You can likewise tag contacts for simple browsing. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain email, offered you make a standard design template initially.

How To Use Different Lead Magnets With Active Campaign

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to browse. Their templates are restricted, which is great with me, but their e-mail editing experience is somewhat much easier in that you can create inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between different emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular emails from each of those tabs.

How To Use Different Lead Magnets With Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an e-mail marketing platform is like choosing a spouse – How To Use Different Lead Magnets With Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

How To Use Different Lead Magnets With Active CampaignHow To Use Different Lead Magnets With Active Campaign

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw numerous others, some of which I have actually currently discussed.

How To Use Different Lead Magnets With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re major I ‘d highly caution against locking yourself into an email marketing platform even if it’s less expensive on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a little service with 5,000 subscribers or more, and you don’t need a lot more than fundamental broadcasts and automations, AWeber may be a great option.

How To Use Different Lead Magnets With Active Campaign

I usually don’t believe pricing needs to be a significant aspect in choosing the ideal email marketing platform for your organisation. Having the best functions for your marketing technique will eventually offset whatever rate differences you discover. However, cost is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is free listed below 2,000 contacts. But changing is a pain, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so grateful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.