How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is using data captured from our Leadformly kind to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Basically, this enables you to personalise the content in your e-mail projects using guidelines like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I presume the factor is because it sounds natural and includes enough personalisation (it recommendations that they’re running a company) that people believe it’s been composed manually. We have actually even received a great deal of appreciation from people who’ve determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, however the second time around just send the e-mail to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (How To Use Your Own Email Server With Active Campaign). If somebody opens your e-mail but doesn’t click through to your offer it implies that they were intrigued by your subject line, however the deal wasn’t quite best for them.

How To Use Your Own Email Server With Active Campaign

One of our most responded-to email projects is a simple email that we send to everybody who goes to a Leadformly webinar but doesn’t register for an account (How To Use Your Own Email Server With Active Campaign). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hello Marcus, I’m not ready to utilize Leadformly because …’.

When we first started investing in tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that most of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

While it’s meant to be used for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually developed automation sequences to instantly move customers in between various actions of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

How To Use Your Own Email Server With Active Campaign

I have to confess, gathering NPS scores in ActiveCampaign is difficult. We had previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and get better arise from their lead capture types. This automation sequence takes some pressure off of our support group, as it means that we can answer questions in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is essential that we discover what triggered this. In ActiveCampaign, we instantly trigger a series that asks the consumer what made them leave, and after that adds/removes them from the correct lists and series. It’s easy however is one less thing that our client success group need to think about.

How To Use Your Own Email Server With Active Campaign

Below are some of the methods we’ve utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new employee signs up with Endeavor Harbour, an automated email sequence is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all brand-new workers have a constant onboarding experience, and are aligned with the company’s bigger image vision and objectives.

While unconventional, utilizing marketing automation to improve our new staff member onboarding has made this procedure a lot easier. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that request a job from our site to complete a brief quiz that tells us more about them and how they resolve issues (How To Use Your Own Email Server With Active Campaign).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re certainly not the ideal fit. It also gives us a great deal of insightful info about prospects. For instance, among our worths at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with prospective candidates, and ensures that we only consider the very finest applicants to come in for an interview. I utilized to hate chasing after up billings. While most of our clients paid their billings on time, there were constantly a couple of that required a push or two.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting an invoice to be paid (How To Use Your Own Email Server With Active Campaign). Not just was it just as effective as me emailing them, it indicated I might stop sending an e-mail that I disliked sending out– and it saved me time!There are few tools that I totally recommend on a daily basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, including endless emails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be tough to take in initially glimpse.

How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help by means of live chat, but not by phone. It’s equivalent to Campaign Screen in many methods, though each bests the other one in some areas. For the very best email marketing experience seek to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The business arranges its strategies depending upon the number of subscribers you’re looking to reach. Plans begin at $9 monthly for up to 500 contacts and limitless emails. At each customer level, you can update to a Plus strategy that adds a number of functions including client relationship management (CRM), a custom domain, and custom branding.

Strategies go all the method as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made strategy. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies consist of limitless e-mails, unlike Campaign Screen, which uses both basic strategies with minimal e-mails, and more expensive endless plans. How To Use Your Own Email Server With Active Campaign.

How To Use Your Own Email Server With Active Campaign

ActiveCampaign provides a 14-day complimentary trial that does not need a credit card. To start, all you need is your company name and email address. Next, you set up a password and then pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning look. It’s tough to understand where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise offers CRM and other features that you might not prepare to use, however appear on the control panel anyhow if you’re utilizing the totally free trial. How To Use Your Own Email Server With Active Campaign. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing associated functions.

How To Use Your Own Email Server With Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd celebration integration. How To Use Your Own Email Server With Active Campaign.

Prior to you add any contacts, however, you need to produce a list, much like with Campaign Display. When you develop a list, you require to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the e-mail (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I tried out including email, name, and birthday. It recognized e-mail, but not the other two, but I had the ability to easily develop customized fields. You can also tag contacts for easy searching. Click on the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain email, supplied you make a fundamental template initially.

How To Use Your Own Email Server With Active Campaign

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email modifying experience is really plain, however simple to browse. Their templates are limited, which is great with me, however their email modifying experience is somewhat easier in that you can create inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between various e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

How To Use Your Own Email Server With Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But picking an email marketing platform is like choosing a partner – How To Use Your Own Email Server With Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

You can combine attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, some of which I have actually already pointed out.

How To Use Your Own Email Server With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an email marketing platform simply since it’s more affordable on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t need far more than basic broadcasts and automations, AWeber might be a great choice.

How To Use Your Own Email Server With Active Campaign

I usually do not believe pricing should be a major consider choosing the ideal e-mail marketing platform for your service. Having the right functions for your marketing strategy will ultimately offset whatever price distinctions you discover. However, price is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is free listed below 2,000 contacts. But changing is a pain, so only choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so grateful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.