Setting Up Active Campaign With Unbounce

Setting Up Active Campaign With Unbounce

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is using data recorded from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Generally, this enables you to customise the material in your email campaigns using rules like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional content.

I believe the reason is due to the fact that it sounds natural and consists of sufficient personalisation (it references that they’re running an agency) that individuals presume it’s been written manually. We have actually even received a great deal of praise from people who’ve determined that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails two times, but the 2nd time around just send out the email to the section of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Setting Up Active Campaign With Unbounce). If someone opens your email but does not click through to your offer it indicates that they were intrigued by your subject line, however the deal wasn’t quite best for them.

Setting Up Active Campaign With Unbounce

One of our most responded-to email campaigns is a basic e-mail that we send out to everybody who participates in a Leadformly webinar however does not sign up for an account (Setting Up Active Campaign With Unbounce). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hello Marcus, I’m not prepared to utilize Leadformly since …’.

When we initially began purchasing tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

Setting Up Active Campaign With UnbounceSetting Up Active Campaign With Unbounce

While it’s indicated to be utilized for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually produced automation series to immediately move customers in between various actions of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Setting Up Active Campaign With Unbounce

I need to confess, collecting NPS ratings in ActiveCampaign is challenging. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve results from their lead capture forms. This automation series takes some pressure off of our assistance team, as it means that we can answer concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we learn what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the client what made them leave, and after that adds/removes them from the proper lists and sequences. It’s basic but is one less thing that our customer success group need to believe about.

Setting Up Active Campaign With Unbounce

Below are some of the ways we have actually utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new worker joins Venture Harbour, an automated email sequence is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all new workers have a constant onboarding experience, and are aligned with the company’s bigger picture vision and objectives.

While unconventional, utilizing marketing automation to streamline our new staff member onboarding has made this procedure a lot much easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all candidates that get a job from our website to finish a brief test that tells us more about them and how they resolve issues (Setting Up Active Campaign With Unbounce).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re certainly not the right fit. It also gives us a lot of informative details about prospects. For instance, among our values at Venture Harbour is to never stop finding out, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Setting Up Active Campaign With Unbounce

Setting Up Active Campaign With UnbounceSetting Up Active Campaign With Unbounce

This test is sent out through a marketing automation sequence, which frees up hours of emailing backward and forward with possible prospects, and makes sure that we just think about the really best candidates to come in for an interview. I utilized to hate going after up invoices. While most of our customers paid their invoices on time, there were always a few that required a nudge or more.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and stumbled upon more as an alert rather than a person requesting a billing to be paid (Setting Up Active Campaign With Unbounce). Not just was it just as reliable as me emailing them, it meant I might stop sending an email that I disliked sending– and it conserved me time!There are couple of tools that I wholeheartedly advise on an everyday basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, including endless emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic user interface, which can be difficult to take in at very first look.

Setting Up Active Campaign With Unbounce

Setting Up Active Campaign With UnbounceSetting Up Active Campaign With Unbounce

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help via live chat, however not by phone. It’s comparable to Campaign Monitor in numerous methods, though each bests the other one in some areas. For the finest e-mail marketing experience appearance to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which offer live assistance, and generous functions.

The company arranges its strategies depending on the variety of subscribers you’re looking to reach. Plans start at $9 each month for approximately 500 contacts and unlimited emails. At each subscriber level, you can update to a Plus plan that includes a number of functions including client relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies include limitless e-mails, unlike Campaign Display, which uses both fundamental strategies with minimal e-mails, and more pricey unrestricted plans. Setting Up Active Campaign With Unbounce.

Setting Up Active Campaign With Unbounce

ActiveCampaign uses a 14-day free trial that does not need a charge card. To begin, all you need is your business name and email address. Next, you set up a password and then select the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating at very first glimpse. It’s difficult to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated considering that ActiveCampaign also offers CRM and other functions that you might not plan to use, however appear on the dashboard anyway if you’re using the free trial. Setting Up Active Campaign With Unbounce. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated features.

Setting Up Active Campaign With Unbounce

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Setting Up Active Campaign With Unbounce.

Before you add any contacts, however, you have to produce a list, much like with Campaign Monitor. When you develop a list, you require to give it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the e-mail (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I experimented with adding email, name, and birthday. It recognized e-mail, however not the other two, however I was able to easily produce custom fields. You can also tag contacts for simple browsing. Click the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a standard design template initially.

Setting Up Active Campaign With Unbounce

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is extremely plain, however simple to navigate. Their templates are limited, which is fine with me, but their e-mail modifying experience is somewhat much easier because you can produce inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

Setting Up Active Campaign With Unbounce

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an e-mail marketing platform resembles selecting a spouse – Setting Up Active Campaign With Unbounce. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

Setting Up Active Campaign With UnbounceSetting Up Active Campaign With Unbounce

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, some of which I have actually currently mentioned.

Setting Up Active Campaign With Unbounce

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an email marketing platform just since it’s less expensive on the brief term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small business with 5,000 subscribers or more, and you do not need a lot more than basic broadcasts and automations, AWeber may be an excellent choice.

Setting Up Active Campaign With Unbounce

I usually don’t believe prices must be a major element in deciding the right email marketing platform for your service. Having the right functions for your marketing technique will ultimately make up for whatever cost distinctions you discover. But, cost is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply starting. MailChimp, is complimentary listed below 2,000 contacts. However changing is a discomfort, so just choose MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so delighted I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.