Where Can I Find Smtp On Active Campaign

Where Can I Find Smtp On Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is using data recorded from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Basically, this allows you to personalise the material in your e-mail campaigns using rules like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I believe the factor is because it sounds natural and includes sufficient personalisation (it references that they’re running a company) that individuals believe it’s been written by hand. We have actually even gotten a lot of praise from people who have actually identified that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails two times, however the 2nd time around only send the e-mail to the sector of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Where Can I Find Smtp On Active Campaign). If somebody opens your e-mail but doesn’t click through to your deal it suggests that they were intrigued by your subject line, however the offer wasn’t quite ideal for them.

Where Can I Find Smtp On Active Campaign

Among our most responded-to e-mail campaigns is a simple e-mail that we send to everybody who attends a Leadformly webinar but doesn’t sign up for an account (Where Can I Find Smtp On Active Campaign). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hey there Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially started purchasing tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we understood that most of the functionality we were using in those tools could be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Where Can I Find Smtp On Active CampaignWhere Can I Find Smtp On Active Campaign

While it’s suggested to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve developed automation sequences to immediately move customers in between different actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Where Can I Find Smtp On Active Campaign

I have to confess, collecting NPS ratings in ActiveCampaign is difficult. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve arise from their lead capture kinds. This automation sequence takes some stress off of our assistance group, as it means that we can respond to concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we learn what caused this. In ActiveCampaign, we instantly activate a series that asks the consumer what made them leave, and then adds/removes them from the right lists and sequences. It’s easy however is one less thing that our customer success team need to consider.

Where Can I Find Smtp On Active Campaign

Below are a few of the ways we have actually utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new worker joins Endeavor Harbour, an automated email sequence is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all new staff members have a consistent onboarding experience, and are lined up with the company’s bigger image vision and objectives.

While unconventional, utilizing marketing automation to streamline our new worker onboarding has actually made this process a lot simpler. We don’t check out CVs at Endeavor Harbour. Rather, we ask all prospects that look for a task from our site to finish a short quiz that tells us more about them and how they solve issues (Where Can I Find Smtp On Active Campaign).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a function at Venture Harbour, you’re definitely not the right fit. It also gives us a great deal of insightful details about prospects. For example, one of our values at Venture Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Where Can I Find Smtp On Active Campaign

Where Can I Find Smtp On Active CampaignWhere Can I Find Smtp On Active Campaign

This test is sent through a marketing automation series, which frees up hours of emailing back and forth with potential prospects, and guarantees that we only consider the absolute best candidates to come in for an interview. I utilized to dislike going after up billings. While the bulk of our customers paid their invoices on time, there were always a few that required a nudge or two.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and stumbled upon more as an alert rather than a person requesting for a billing to be paid (Where Can I Find Smtp On Active Campaign). Not just was it just as efficient as me emailing them, it implied I could stop sending out an email that I hated sending out– and it saved me time!There are few tools that I totally recommend on an everyday basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, including unlimited e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be hard to take in initially glimpse.

Where Can I Find Smtp On Active Campaign

Where Can I Find Smtp On Active CampaignWhere Can I Find Smtp On Active Campaign

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance via live chat, but not by phone. It’s equivalent to Campaign Display in many ways, though each bests the other one in some areas. For the best e-mail marketing experience look to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which offer live support, and generous functions.

The company organizes its strategies depending on the number of customers you’re wanting to reach. Plans start at $9 each month for as much as 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus strategy that includes several functions including client relationship management (CRM), a custom domain, and customized branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom strategy. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans include endless emails, unlike Campaign Screen, which offers both basic strategies with restricted e-mails, and more pricey unrestricted strategies. Where Can I Find Smtp On Active Campaign.

Where Can I Find Smtp On Active Campaign

ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To get started, all you require is your business name and e-mail address. Next, you established a password and after that select the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first look. It’s difficult to understand where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise offers CRM and other functions that you may not plan to utilize, but appear on the control panel anyway if you’re utilizing the complimentary trial. Where Can I Find Smtp On Active Campaign. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related functions.

Where Can I Find Smtp On Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another area where it bests Campaign Monitor, which has no third party combination. Where Can I Find Smtp On Active Campaign.

Before you include any contacts, though, you have to produce a list, much like with Campaign Monitor. When you develop a list, you require to offer it a name, supply your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the email (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I attempted out including email, name, and birthday. It acknowledged e-mail, but not the other two, but I was able to quickly develop custom-made fields. You can also tag contacts for easy searching. Click on the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a fundamental template initially.

Where Can I Find Smtp On Active Campaign

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to navigate. Their templates are limited, which is fine with me, however their email modifying experience is a little simpler in that you can create inline images, and you can create a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Where Can I Find Smtp On Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an email marketing platform resembles selecting a partner – Where Can I Find Smtp On Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

Where Can I Find Smtp On Active CampaignWhere Can I Find Smtp On Active Campaign

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw lots of others, some of which I have actually already discussed.

Where Can I Find Smtp On Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an email marketing platform just due to the fact that it’s cheaper on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need far more than basic broadcasts and automations, AWeber may be an excellent option.

Where Can I Find Smtp On Active Campaign

I generally do not believe pricing should be a significant aspect in choosing the best e-mail marketing platform for your business. Having the ideal functions for your marketing strategy will ultimately offset whatever cost distinctions you find. However, cost is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning. MailChimp, is free below 2,000 contacts. However changing is a discomfort, so only choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so grateful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Where Can I Find Smtp On Active Campaign.

Where Can I Find Smtp On Active Campaign.

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is using data caught from our Leadformly type to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Basically, this permits you to customise the content in your email projects using rules like ‘If contact’s organisation type = firm, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I think the factor is because it sounds natural and consists of adequate personalisation (it recommendations that they’re running a company) that individuals believe it’s been written by hand. We have actually even received a lot of appreciation from people who’ve identified that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, but the second time around just send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Where Can I Find Smtp On Active Campaign.). If someone opens your e-mail however does not click through to your offer it suggests that they were intrigued by your subject line, but the deal wasn’t rather right for them.

Where Can I Find Smtp On Active Campaign.

Among our most responded-to e-mail projects is a simple email that we send out to everybody who attends a Leadformly webinar but does not sign up for an account (Where Can I Find Smtp On Active Campaign.). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we first began buying tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we understood that the majority of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for client success.

Where Can I Find Smtp On Active Campaign.Where Can I Find Smtp On Active Campaign.

While it’s meant to be used for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually produced automation series to immediately move customers in between different steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Where Can I Find Smtp On Active Campaign.

I need to confess, gathering NPS ratings in ActiveCampaign is difficult. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and get much better arise from their lead capture kinds. This automation sequence takes some pressure off of our assistance group, as it means that we can respond to questions in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is very important that we discover what caused this. In ActiveCampaign, we instantly set off a series that asks the customer what made them leave, and then adds/removes them from the correct lists and sequences. It’s basic but is one less thing that our customer success group need to believe about.

Where Can I Find Smtp On Active Campaign.

Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, finance, and worker training. When a new staff member signs up with Endeavor Harbour, an automated email sequence is activated that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a consistent onboarding experience, and are lined up with the business’s larger photo vision and goals.

While non-traditional, utilizing marketing automation to streamline our new worker onboarding has actually made this process a lot simpler. We do not check out CVs at Endeavor Harbour. Rather, we ask all prospects that make an application for a job from our site to complete a brief test that informs us more about them and how they fix issues (Where Can I Find Smtp On Active Campaign.).

At the end of the day, if you’re not ready to finish a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re certainly not the right fit. It also gives us a lot of insightful details about prospects. For example, among our values at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Where Can I Find Smtp On Active Campaign.

Where Can I Find Smtp On Active Campaign.Where Can I Find Smtp On Active Campaign.

This quiz is sent out through a marketing automation sequence, which frees up hours of emailing backward and forward with possible candidates, and guarantees that we just consider the extremely finest applicants to come in for an interview. I used to dislike chasing after up invoices. While the majority of our customers paid their invoices on time, there were constantly a few that needed a push or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert rather than an individual requesting an invoice to be paid (Where Can I Find Smtp On Active Campaign.). Not just was it just as effective as me emailing them, it indicated I might stop sending an e-mail that I hated sending out– and it conserved me time!There are couple of tools that I wholeheartedly advise daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, consisting of limitless emails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy interface, which can be hard to take in initially glimpse.

Where Can I Find Smtp On Active Campaign.

Where Can I Find Smtp On Active Campaign.Where Can I Find Smtp On Active Campaign.

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help by means of live chat, but not by phone. It’s comparable to Campaign Display in many ways, though each bests the other one in some areas. For the finest e-mail marketing experience seek to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The business organizes its plans depending on the number of customers you’re seeking to reach. Plans begin at $9 monthly for up to 500 contacts and endless e-mails. At each subscriber level, you can upgrade to a Plus strategy that adds several functions consisting of consumer relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the way approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In between, you can choose for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans include unlimited e-mails, unlike Campaign Display, which uses both basic strategies with minimal e-mails, and more costly endless plans. Where Can I Find Smtp On Active Campaign..

Where Can I Find Smtp On Active Campaign.

ActiveCampaign provides a 14-day totally free trial that does not require a credit card. To get started, all you need is your business name and e-mail address. Next, you established a password and after that select the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating initially glimpse. It’s difficult to understand where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign also uses CRM and other features that you may not plan to utilize, however appear on the dashboard anyhow if you’re utilizing the complimentary trial. Where Can I Find Smtp On Active Campaign.. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Where Can I Find Smtp On Active Campaign.

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another location where it bests Campaign Display, which has no 3rd party integration. Where Can I Find Smtp On Active Campaign..

Before you add any contacts, however, you have to create a list, much like with Campaign Display. When you produce a list, you require to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I experimented with including email, name, and birthday. It recognized email, but not the other 2, however I had the ability to easily produce customized fields. You can likewise tag contacts for easy browsing. Click on the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a fundamental template first.

Where Can I Find Smtp On Active Campaign.

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to browse. Their design templates are restricted, which is fine with me, however their email modifying experience is slightly simpler in that you can produce inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward in between different emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

Where Can I Find Smtp On Active Campaign.

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform resembles selecting a partner – Where Can I Find Smtp On Active Campaign.. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

Where Can I Find Smtp On Active Campaign.Where Can I Find Smtp On Active Campaign.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, a few of which I’ve currently pointed out.

Where Can I Find Smtp On Active Campaign.

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an email marketing platform even if it’s less expensive on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need far more than standard broadcasts and automations, AWeber might be an excellent choice.

Where Can I Find Smtp On Active Campaign.

I typically don’t think prices ought to be a major factor in choosing the best e-mail marketing platform for your service. Having the right functions for your marketing method will eventually offset whatever rate differences you find. But, price is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply starting. MailChimp, is complimentary listed below 2,000 contacts. But switching is a pain, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so delighted I took the time to do the research and make the switch from MailChimp to ActiveCampaign.