Why We Love Active Campaign

Why We Love Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is using data caught from our Leadformly kind to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Generally, this enables you to personalise the material in your e-mail projects using guidelines like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional material.

I believe the factor is since it sounds natural and consists of enough personalisation (it referrals that they’re running a firm) that people suspect it’s been composed manually. We’ve even gotten a great deal of appreciation from individuals who have actually determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your emails twice, however the second time around just send out the e-mail to the segment of people that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Why We Love Active Campaign). If somebody opens your email however doesn’t click through to your deal it suggests that they were fascinated by your subject line, however the deal wasn’t quite ideal for them.

Why We Love Active Campaign

One of our most responded-to email campaigns is a simple email that we send out to everyone who attends a Leadformly webinar but does not sign up for an account (Why We Love Active Campaign). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not ready to use Leadformly since …’.

When we initially began investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we realised that many of the performance we were using in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Why We Love Active CampaignWhy We Love Active Campaign

While it’s meant to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually developed automation series to automatically move customers between various steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Why We Love Active Campaign

I need to admit, collecting NPS scores in ActiveCampaign is challenging. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software application and get much better arise from their lead capture types. This automation series takes some stress off of our support team, as it means that we can address concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we learn what triggered this. In ActiveCampaign, we automatically set off a series that asks the customer what made them leave, and then adds/removes them from the appropriate lists and sequences. It’s simple but is one less thing that our customer success group need to consider.

Why We Love Active Campaign

Below are a few of the ways we’ve utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a new staff member joins Venture Harbour, an automatic e-mail sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all brand-new staff members have a constant onboarding experience, and are aligned with the business’s larger picture vision and objectives.

While unconventional, using marketing automation to simplify our brand-new staff member onboarding has made this process a lot easier. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that make an application for a task from our website to finish a short test that informs us more about them and how they resolve issues (Why We Love Active Campaign).

At the end of the day, if you’re not ready to complete a 10-minute test to be considered for a role at Venture Harbour, you’re definitely not the ideal fit. It also provides us a lot of insightful info about prospects. For instance, among our worths at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Why We Love Active Campaign

Why We Love Active CampaignWhy We Love Active Campaign

This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with prospective candidates, and guarantees that we just consider the absolute best candidates to come in for an interview. I used to hate chasing up invoices. While most of our customers paid their billings on time, there were constantly a couple of that required a push or two.

By sending the e-mail from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and came across more as an alert instead of an individual requesting an invoice to be paid (Why We Love Active Campaign). Not just was it simply as effective as me emailing them, it meant I could stop sending out an email that I disliked sending– and it conserved me time!There are few tools that I wholeheartedly advise daily, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, including unrestricted e-mails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be difficult to take in at first glance.

Why We Love Active Campaign

Why We Love Active CampaignWhy We Love Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s equivalent to Campaign Monitor in numerous methods, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which provide live support, and generous features.

The business organizes its plans depending upon the number of subscribers you’re seeking to reach. Plans start at $9 each month for as much as 500 contacts and limitless e-mails. At each subscriber level, you can update to a Plus strategy that includes several functions including consumer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized strategy. In between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include endless e-mails, unlike Campaign Screen, which offers both basic plans with minimal emails, and more pricey unlimited plans. Why We Love Active Campaign.

Why We Love Active Campaign

ActiveCampaign provides a 14-day free trial that does not need a charge card. To begin, all you require is your company name and e-mail address. Next, you established a password and after that choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first glance. It’s difficult to understand where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing given that ActiveCampaign also uses CRM and other functions that you may not prepare to utilize, but appear on the control panel anyhow if you’re using the free trial. Why We Love Active Campaign. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing associated features.

Why We Love Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and numerous more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Why We Love Active Campaign.

Before you include any contacts, though, you have to develop a list, just like with Campaign Screen. When you produce a list, you need to provide it a name, provide your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I attempted out including email, name, and birthday. It recognized email, however not the other two, but I had the ability to easily produce custom fields. You can likewise tag contacts for simple browsing. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain email, offered you make a fundamental template initially.

Why We Love Active Campaign

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, however easy to browse. Their design templates are limited, which is great with me, however their email editing experience is slightly much easier because you can create inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between numerous e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Why We Love Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an e-mail marketing platform is like selecting a partner – Why We Love Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

Why We Love Active CampaignWhy We Love Active Campaign

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, some of which I’ve currently discussed.

Why We Love Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an email marketing platform simply since it’s less expensive on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small organisation with 5,000 subscribers or more, and you do not require far more than fundamental broadcasts and automations, AWeber may be a good option.

Why We Love Active Campaign

I typically don’t think rates should be a significant consider choosing the right e-mail marketing platform for your company. Having the right functions for your marketing strategy will eventually make up for whatever rate differences you find. However, price is still an element, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just starting out. MailChimp, is free below 2,000 contacts. However changing is a pain, so only choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so thankful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.